Use Table 122 to measure your self-concept (you choose which self-concept and justify your choice). Also measure
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Use Table 12–2 to measure your self-concept (you choose which self-concept and justify your choice).
Also measure the images of three celebrities you admire. What do you conclude?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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