Use Table 122 to measure your self-concept (you choose which self-concept and justify your choice). Also measure

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Use Table 12–2 to measure your self-concept (you choose which self-concept and justify your choice).

Also measure the images of three celebrities you admire. What do you conclude?

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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