Use the DDB data (Tables 1B through 7B) to determine the characteristics of opinion leaders. Why is
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Use the DDB data (Tables 1B through 7B) to determine the characteristics of opinion leaders.
Why is this the case? What are the marketing implications?
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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