Use the Internet to explore key issues facing GLBT (gay, lesbian, bisexual, transgender) consumers (one useful site

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Use the Internet to explore key issues facing GLBT

(gay, lesbian, bisexual, transgender) consumers

(one useful site is the Human Rights Campaign at www.hrc.org ).

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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