Using AIO segmentation, have groups of students design a new advertising campaign for a chain of restaurants
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Using AIO segmentation, have groups of students design a new advertising campaign for a chain of restaurants targeting young professional college graduates. Have them explain the process they went through.
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1 Def ine the Target Aud ience The target audience for this advertising campaign shoul...View the full answer
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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