Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable
Question:
Using college students as the market segment, describe the most relevant reference group(s)
and indicate the probable degree of influence on decisions for each of the following:
a. Brand of toothpaste
b. Purchase of an electric car
c. Purchase of breakfast cereal
d. Becoming a vegetarian
e. Choice of a wireless speaker such as the Amazon Echo
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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