Using one of the attitude scales, develop a questionnaire to measure students attitudes toward the instructor in

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Using one of the attitude scales, develop a questionnaire to measure students’ attitudes toward the instructor in this course according to the following guidelines:

a. Prepare five statements measuring students’ attitudes via a Likert scale.

b. Prepare five semantic differential scales measuring students’

attitudes.

c. Can the same dimensions be measured by using either scaling technique? Explain your answer.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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