Using Standard Rate and Data, Mediamark, or Simmons Research Bureau studies, pick three magazines that are oriented
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Using Standard Rate and Data, Mediamark, or Simmons Research Bureau studies, pick three magazines that are oriented toward the different groups listed below. Analyze the differences in the products advertised and in the types of ads.
a. Income groups
b. Age groups
c. Occupation groups
d. Education levels
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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