Using Standard Rate and Data, Mediamark, or Simmons Research Bureau studies, pick three magazines that are oriented

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Using Standard Rate and Data, Mediamark, or Simmons Research Bureau studies, pick three magazines that are oriented toward the different groups listed below. Analyze the differences in the products advertised and in the types of ads.

a. Income groups

b. Age groups

c. Occupation groups

d. Education levels

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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