Using the scales in Figure 16.6, develop a questionnaire to measure students attitudes toward the instructor in

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Using the scales in Figure 16.6, develop a questionnaire to measure students’ attitudes toward the instructor in this course according to the following guidelines:

(a) Prepare five statements measuring students’ attitudes via a Likert scale.

(b) Prepare five semantic differential scales to measure student attitudes.

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Jul 19, 2024 02:00 PM

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Using the scales in Figure 16.6, develop a questionnaire to measure students attitudes toward the instructor in

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The same dimensions can be measured by using either scaling method The instructor may use the actual ...View the full answer

Consumer Behavior

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