Visit AARPS Web site ( www.aarp.org ). On the basis of what you read there, do you
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Visit AARP’S Web site ( www.aarp.org ). On the basis of what you read there, do you think AARP is doing a good job of appealing to baby boomers?
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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