Visit two web sites that you are familiar with and write down every click that you make,

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Visit two web sites that you are familiar with and write down every click that you make, and the patterns and time periods corresponding to your surfing. Then, describe how a marketer—of a product of your choice—who had tracked your web visits to the sites, can use the observation of your surfing in designing a customized advertising message directed at you. 

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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