Visit two web sites that you are familiar with and write down every click that you make, and the patterns and time periods corresponding to
Visit two web sites that you are familiar with and write down every click that you make, and the patterns and time periods corresponding to your surfing. Then, describe how a marketer—of a product of your choice—who had tracked your web visits to the sites, can use the observation of your surfing in designing a customized advertising message directed at you.
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Authors: Leon G. Schiffman, Joseph Wisenblit
11th Edition
132544368, 132544369, 9780133401585 , 978-0132544368
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