Watch three hours of childrens programming on commercial television stations and evaluate the marketing techniques used in

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Watch three hours of children’s programming on commercial television stations and evaluate the marketing techniques used in the commercials in terms of the ethical issues raised in the final section of this chapter. Report your findings and conclusions.

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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