Watch two hours of Saturday morning childrens programming on a commercial channel (not public broadcasting). Note how
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Watch two hours of Saturday morning children’s programming on a commercial channel (not public broadcasting). Note how many commercials are run. What products are involved? What are the major themes? Would hundreds of hours of viewing these commercials over the course of several years have any impact on children’s values or behaviors?
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Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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