We sometimes enhance our attitude toward a product after we buy it. How does the theory of

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We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 06:00 AM

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We sometimes enhance our attitude toward a product after we buy it. How does the theory of

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Consumer Behavior

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