What are green-washing and ethical sourcing, and what do they mean for consumers and marketers?
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What are green-washing and ethical sourcing, and what do they mean for consumers and marketers?
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Consumers generally do not like greenwashing by companies that means the company or their marke...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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