What are taxonomic categories and how do consumers use them to structure knowledge in memory?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:50 AM

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What are taxonomic categories and how do consumers use them to structure knowledge in memory?

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Taxonomic categories are ways in which consumers classify a group of objects in memory in ...View the full answer

Consumer Behavior

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