What are the most relevant cultural values affecting the consumption of each of the following? Describe how

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What are the most relevant cultural values affecting the consumption of each of the following?

Describe how and why these values are particularly important.

a. Internet

b. Video games/consoles

c. Milk

d. Fast food

e. Luxury cars

f. Cell phones

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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