What are the most relevant cultural values affecting the consumption of each of the following? Describe how
Question:
What are the most relevant cultural values affecting the consumption of each of the following?
Describe how and why these values are particularly important.
a. Internet
b. Video games/consoles
c. Milk
d. Fast food
e. Luxury cars
f. Cell phones
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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