What are the opportunities and challenges facing housing lenders and real estate agents across ethnic subcultures?

Fannie Mae was established in 1968 and provides fi nancial products and services that help low-, moderate-, and middle-income households buy homes. Its goal is to increase home ownership, particularly among underserved populations. Fannie Mae recently commissioned a survey to look at the perceptions and knowledge of the home-buying process across ethnic subcultures. Three major areas were assessed, namely (

a) reasons to buy a home, ( b ) knowledge about the home-buying process, and ( c ) confi dence in the home-buying process.