What are the risks to the children serving as kidfluencers who are allowed by parents (and encouraged
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What are the risks to the children serving as kidfluencers who are allowed by parents (and encouraged by marketers and fans) to take on this role? What limitations regarding kidfluencers, if any, should advertisers voluntarily agree to and/or legislators enforce by law?
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Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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