What characterizes consumers who are particularly responsive to green marketing? What are the marketing strategy implications of
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What characterizes consumers who are particularly responsive to green marketing? What are the marketing strategy implications of this? (See DDB data in Tables 1B through 7B.)
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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