What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items infl
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What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items infl uenced by other cultures? (Use the DDB data in Tables 1B through 7B.) How might travel agents use this in developing marketing strategies involving international travel?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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