What do you think about boycotts as consumers response to what is perceived as companies unethical behaviour?

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What do you think about boycotts as consumers’ response to what is perceived as companies’ unethical behaviour?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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