What is narrative transportation and how does this apply to persuasion?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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Question Posted: Mar 26, 2024 07:00 AM

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What is narrative transportation and how does this apply to persuasion?

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Narrative transportation describes the extent to which someone ...View the full answer

Consumer Behavior Buying Having Being

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