What strategies can be used to change the following components of an attitude? a. Affective b. Behavioral
Question:
What strategies can be used to change the following components of an attitude?
a. Affective
b. Behavioral
c. Cognitive
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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