When is affect likely to be more of a factor in low-effort decision making?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:52 AM

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When is affect likely to be more of a factor in low-effort decision making?

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Consumer Behavior

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