When would a consumer be more likely to conduct an external search by brand rather than by
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When would a consumer be more likely to conduct an external search by brand rather than by attribute? Which search process would a marketer prefer consumers to use – and why?
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Consumers with more product knowledge tend to process b...View the full answer
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Related Book For 
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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