Which of these psychological principles should be the most effective in causing people to change their attitude
Question:
Which of these psychological principles should be the most effective in causing people to change their attitude with regard to smoking?
a. Scarcity
b. Authority
c. Reciprocity
d. Consistency
e. Liking
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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