Which of these psychological principles should be the most effective in causing people to change their attitude

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Which of these psychological principles should be the most effective in causing people to change their attitude with regard to smoking?

a. Scarcity

b. Authority

c. Reciprocity

d. Consistency

e. Liking

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Related Book For  book-img-for-question

Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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