Which segments appear to be more motivated by functional concerns versus those motivated by the need to keep up with the latest styles and trends?

What are the marketing implications of this?

Marketers are always trying to fi ne-tune their segmentation strategies. For example, retailers may fi nd that income is a necessary, but not suffi cient, indicator of luxury spending or shopping patterns. To illustrate, Simmons Market Research recently conducted a psychographic analysis relating to luxury buying and shopping.
The analysis, which examined middle-class and affl uent single women who were heads of their households, also took into account demographics and life stage factors.
The researchers identifi ed fi ve unique segments.