Which stage of the PCM is likely to have (a) the most customers, (b) the least customers,
Question:
Which stage of the PCM is likely to have
(a) the most customers,
(b) the least customers,
(c) the most loyal customers, and
(d) the most likely to stop buying and using the sport product?
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Related Book For 
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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