While making its financial estimates, CAPABLE JUICE did not consider the impact of every GfK survey question reported in the table above. For example, CAPABLE JUICE did not consider whether each segment’s satisfaction with the availability of healthy foods and beverages at grocery stores might impact their market share within a given segment.

From your perspective, how might CAPABLE JUICE incorporate the rest of the GfK information into its estimates?

Which questions do you think may lead to you increasing or decreasing different estimates?