While you re talking to car owners, probe to see what (if any) relationships they have with

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While you re talking to car owners, probe to see what (if any) relationships they have with their vehicles. Do these feelings correspond to the types of consumer/

product attachments we discussed in this chapter?

How are these relationships acted on (hint: see if any of the respondents have nicknames for their cars, or if they decorate them with personal items)? LOI

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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