Why are personal relevance, self-concept, and values important for motivation?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:46 AM

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Why are personal relevance, self-concept, and values important for motivation?

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Because of involvement motivation is affected when ...View the full answer

Consumer Behavior

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