Why do learned associations with brands generalize to other products, and why is this important to marketers?

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Why do learned associations with brands generalize to other products, and why is this important to marketers? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 11:01 AM

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Why do learned associations with brands generalize to other products, and why is this important to marketers?

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Consumer Behavior

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