Why do many factors over and above the qualities of the product or service influence the outcome

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Why do many factors over and above the qualities of the product or service influence the outcome of a transaction? Why do factors at the time of purchase dramatically influence the consumer decision-making process? LOI

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 07:03 AM

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Why do many factors over and above the qualities of the product or service influence the outcome

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Consumer Behavior

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