Why is consumer decision making a central part of consumer behavior, but the way we evaluate and

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Why is consumer decision making a central part of consumer behavior, but the way we evaluate and choose products (and the amount of thought we put into these choices) varies widely, depending on such dimensions as the degree of novelty or risk in the decision? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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