Why is it that products that succeed in one culture may fail in another if marketers fail

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Why is it that products that succeed in one culture may fail in another if marketers fail to understand the differences among consumers in each place? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 07:05 AM

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Why is it that products that succeed in one culture may fail in another if marketers fail

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Consumer Behavior

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