With respect to these three values, how would you advise the network to proceed in designing the

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With respect to these three values, how would you advise the network to proceed in designing the show?

Imagine you work in the marketing research department for a major television network. The network is considering developing a new show targeted at various college subcultures. The network is interested in uncovering core values for this subgroup.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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