Work in small groups. Assume the role of market researchers who have to report to a FMCG brand manager from a multinational who is about to undertake a product launch into a new geographic area within Europe. Draw up a list of key characteristics of European consumers that you would need to know in order to market to them. Visit the EU stats website http://ec.europa.

eu/eurostat , identify, collect and analyse relevant data, and present (with your interpretation and recommendations) this information in a usable and accessible form to the brand manager.