Would you use an attribute-based or an attitude-based decision approach to purchasing (or renting or giving to)
Question:
Would you use an attribute-based or an attitude-based decision approach to purchasing
(or renting or giving to) the following? Which, if any, situational factors would change your approach?
a. Adopting a pet from a shelter
b. A movie
c. An e-reader
d. A BBQ grill
e. A personal trainer
f. Athletic shoes g. A new shampoo h. An apartment i. A smartphone j. Habitat for Humanity
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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