=+11. Use connectorsThese are words that tie each sentence or paragraph to the next, like and, so,
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=+11. Use connectors–These are words that tie each sentence or paragraph to the next, like “and,” “so,” “the truth is,” “naturally,” etc. Think of them as little stepping-stones that create a path that leads the reader through the woods.
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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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