=+16. Know when to break grammatical rules In advertising copy, it's okay to start a sentence
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=+16. Know when to break grammatical rules – In advertising copy, it's okay to start a sentence with because. Why? Because it works. You can end a sentence with a preposition because that's the way we naturally speak: “Who'd you sent the letter TO?” sounds better to the ear than
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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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