=+7. Choose active, not passive voice Keep the action alive by using straightforward writing, such as
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=+7. Choose active, not passive voice – Keep the action alive by using straightforward writing, such as the active subject-followed-by-the-verb sentence construction.
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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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