=+vi. ABA last line of copy reiterates the headline, for example, if the headline were In
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=+vi. ABA – last line of copy reiterates the headline, for example, if the headline were “In an Absolut World,” the last line could say, “Now you can help create an Absolut world.”
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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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