Why do many companies practice IMC and what benefits does it afford companies that practice it well?

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Contemporary Advertising

ISBN: 978-3525407189

16th Edition

Authors: William F Arens

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Question Posted: Sep 27, 2023 06:34 AM

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Why do many companies practice IMC and what benefits does it afford companies that practice it well?

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Because IMC helps companies adopt a consumercentric rather than marketercen...View the full answer

Contemporary Advertising

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