2 Is the message a USP, i.e. how does it relate to redundant? Is the copy structured...
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2 Is the message a USP, i.e. how does it relate to redundant? Is the copy structured to maximise the competitive offerings? impact of the visuals?
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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