4 Can the actions you want be communicated in the media, have you avoided wasting words? desired...
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4 Can the actions you want be communicated in the media, have you avoided wasting words?
desired atmosphere within the time available? 21 Have you kept the commercial simple and avoided
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Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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