5 What are the pros and cons of the alternative remuneration systems from both client and agency...

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5 What are the pros and cons of the alternative remuneration systems from both client and agency perspectives? Include in your considerations the major advantage and major difficulty in applying performance-related payment by results and why it is said that a fee-based system of agency remuneration leads to more objective agency advice.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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