5 What are the pros and cons of the alternative remuneration systems from both client and agency...
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5 What are the pros and cons of the alternative remuneration systems from both client and agency perspectives? Include in your considerations the major advantage and major difficulty in applying performance-related payment by results and why it is said that a fee-based system of agency remuneration leads to more objective agency advice.
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Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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