6 How does the commercial relate to previous treatments, will they be understood by the target audience

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6 How does the commercial relate to previous treatments, will they be understood by the target audience viewers?

your other brands and other marketing communications 23 Are the words clear and meaningful at each point in the

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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