6 How does the commercial relate to previous treatments, will they be understood by the target audience
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6 How does the commercial relate to previous treatments, will they be understood by the target audience viewers?
your other brands and other marketing communications 23 Are the words clear and meaningful at each point in the
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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