As the Internet continues to grow in popularity, some marketers predict that the print catalogs will cease
Question:
As the Internet continues to grow in popularity, some marketers predict that the print catalogs will cease to exist, replaced by Internet catalogs. Others disagree.
Explain some of the reasons why this situation may or may not occur. (LO1), (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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