Assume that you are an interactive media designer working on the Subservient Chicken project, and you have
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Assume that you are an interactive media designer working on the Subservient Chicken project, and you have been assigned the task of developing a banner ad to promote the Web site. What information would be essential to present How might this be accomplished given the inherent limitations of banner ads?
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Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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