Before the purchase of Ben & Jerrys by Unilever, in what ways did its outspoken founders act

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Before the purchase of Ben & Jerry’s by Unilever, in what ways did its outspoken founders act as PR representatives? Was this of benefit to the company? Why or why not?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 08:53 AM

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Before the purchase of Ben & Jerrys by Unilever, in what ways did its outspoken founders act

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Before the purchase of Ben Jerrys by Unilever the companys outspoken founders Ben Cohen and Jerry Greenfield played a prominent role as public relations PR representatives for the company Their action...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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